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About

Who We Are…

“Que Viva!” is a publication aimed at keeping the Hispanic Community updated on relevant news and current events in Indiana. A community who is inspired and empowered by an understanding of current events is an educated community that will contribute and partake in this State’s climate of vibrant economic opportunities. “Que Viva!” is a cutting edge marketing tool accessible to businesses and can help them tap into a new and growing demographic while at the same time aid the community by helping spur economic growth and job creation. “Que Viva!” is excited to assist communities that see the value and desire to help businesses of all sizes to prosper.

“Que Viva!” believes in teamwork and aspires to provide theinformation necessary to help Indiana continue on its path toprosperity.

Why We’re Here…

  • The combined Hispanic population for Lake, Porter, LaPorte & Marion counties is over 100,000.
  • These four counties alone have seen a median increase in the Hispanic population of over 42% in the last 10 years.
  • 56% of Hispanics in the state of Indiana own their own homes.
  • On a statewide basis, the latest estimates point toward$7.3Billion in discretionary spending. Our target market represents 45% of the total Hispanic population of the state of Indiana and combined with the segment in Illinois represents an annual spending of close to $3.5 Billion